ience
exper
FREELANCE WRITER / PROJECT MANAGER
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Various Companies
London, UK & Los Angeles, CA / 2016 – Present
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​Define and maintain brand tone of voice through thoughtful, data-driven content
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Understand clients’ unique goals and create bespoke copy strategies required for proper conversion
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Clients include G/FORE, Alexa Kelley (LA), Lately Restaurant (LA), home goods store For-Keeps, Ltd. (UK), print company Typecraft, Wood & Jones (Pasadena)
COPYWRITER
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Good American
Culver City, CA / 2020 – 2021
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Wrote compelling and dynamic copy for emails, site (landing pages, banners, PDPs), social media, SMS, paid ads, print, video, articles, internal documents, and more
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Developed, coordinated, and executed messaging for product launches, editorial campaigns, and marketing promotions, ensuring accuracy and consistency across all consumer touchpoints
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Implemented a new communication initiative to streamline content reviews, revisions, and approvals
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Managed intern by providing copy direction, brainstorming assistance, and reviews/revision
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Managed content production process from start to finish, while coordinating with Design, Social Media, Marketing and Product teams
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Assisted in the planning and execution of the promotional calendar and marketing campaigns
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Maintained and documented evolving tone of voice guidelines and content standards
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Managed and wrote longform editorial pieces for our blog, Good Times
SENIOR COPYWRITER
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BH Cosmetics
Burbank, CA / 2019 – 2020
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Developed 360 creative strategy and messaging for all product launches, editorial campaigns, and marketing promotions
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Conceptualized and wrote original copy for emails, site (landing pages, banners, PDPs), paid ads, social media, print, video, retail displays, and more
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Took ownership of the BH blog, contributing weekly content, improving SEO, and increasing brand sentiment, which led to a 400% increase in engagement in the first month
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Established and elevated brand voice across all consumer touchpoints in line with rebrand
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Worked collaboratively with Design, Marketing, and Product teams to ensure messaging was accurate, compelling, and consistent
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Took a hands-on role in executing and managing day-to-day projects across creative team, ensuring quality from concept to completion
SUB-EDITOR & WRITER
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Global Listings Ltd.
London, UK / 2016 – 2017
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Managed clients such as PBS America, National Geographic, NBC, History Channel, A+E, and many others across Europe, Middle East, and Asia
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Wrote and edited synopses and organized TV schedules for electronic program guides (EPGs)
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Ensured quality control of clients’ live television feeds through fact-checking, proofreading, and round-the-clock editing services
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Researched, wrote, and produced press highlights of premiere content which consistently received a rating of “excellent” from clients
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Designed and managed a successful monthly press campaign for PBS America
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Launched a social media and television campaign for VOD children’s channel Ketchup TV, which led to acquiring two new channels with the same client within one year
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Wrote weekly entertainment news articles for Global Listings’ website and contributed daily content to social media channels
HEAD FOREIGN ENGLISH TEACHER
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AEON East Japan Corporation
Tokyo, JP / 2013 – 2015
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Taught 30 classes per week and individually responsible for over 80 students
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Created several new courses, including American Slang, Hospitality English, and Book Club
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Designed various textbook materials for distribution to schools across Japan
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Trained new teachers, supervised classes, helped run weekly meetings, and attended corporate conferences
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Generated 20% of the school’s monthly target through renewal of students, new sign-ups, and corporate material sales
JOURNALISM INTERN
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LA Weekly Newspaper
Los Angeles, CA / 2013
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Researched for and transcribed interviews with LA musicians to aggressive deadlines for publications in LA Weekly, LA Times, and Pitchfork
MASTER OF ARTS - MODERN ENGLISH LITERATURE
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University College London / 2015-2016
Dissertation: Katherine Mansfield and Japan
BACHELOR OF ARTS - ENGLISH LITERATURE
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Chapman University / 2009-2013
Dissertation: Individuality & Instinct: D.H. Lawrence's Tortoise Series
INTERNATIONAL STUDY
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City University London / Spring 2012
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Richmond University of Rome / Fall 2011
Academic writing available on request.
education
lls
ski
Microsoft Office â‘â‘â‘â‘â‘
Copywriting â‘â‘â‘â‘â‘
Copy Editing â‘â‘â‘â‘â‘
Digital Marketing â‘â‘â‘â‘â‘
Social Media â‘â‘â‘â‘â‘
Computer Fluency â‘â‘â‘â‘â‘
Content Management Systems â‘â‘â‘â’â’
Working Under Pressure â‘â‘â‘â‘â‘
Adaptability â‘â‘â‘â‘â‘
Communication â‘â‘â‘â‘â‘
Spanish Language â‘â‘â‘â’â’
Critical Thinking â‘â‘â‘â‘â‘
Public Speaking â‘â‘â‘â‘â‘
interests
Licensed Scuba Diver
International Traveler
Weekly Book Club Member
Camper & Hiker
Gardener & Ceramicist