ience
exper
FREELANCE WRITER / PROJECT MANAGER
Various Companies
London, UK & Los Angeles, CA / 2016 – Present
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Define and maintain brand tone of voice through thoughtful, data-driven content
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Understand clients’ unique goals and create bespoke copy strategies required for proper conversion
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Clients include G/FORE, Alexa Kelley (LA), Lately Restaurant (LA), home goods store For-Keeps, Ltd. (UK), print company Typecraft, Wood & Jones (Pasadena)
COPYWRITER
Good American
Culver City, CA / 2020 – 2021
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Wrote compelling and dynamic copy for emails, site (landing pages, banners, PDPs), social media, SMS, paid ads, print, video, articles, internal documents, and more
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Developed, coordinated, and executed messaging for product launches, editorial campaigns, and marketing promotions, ensuring accuracy and consistency across all consumer touchpoints
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Implemented a new communication initiative to streamline content reviews, revisions, and approvals
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Managed intern by providing copy direction, brainstorming assistance, and reviews/revision
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Managed content production process from start to finish, while coordinating with Design, Social Media, Marketing and Product teams
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Assisted in the planning and execution of the promotional calendar and marketing campaigns
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Maintained and documented evolving tone of voice guidelines and content standards
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Managed and wrote longform editorial pieces for our blog, Good Times
SENIOR COPYWRITER
BH Cosmetics
Burbank, CA / 2019 – 2020
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Developed 360 creative strategy and messaging for all product launches, editorial campaigns, and marketing promotions
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Conceptualized and wrote original copy for emails, site (landing pages, banners, PDPs), paid ads, social media, print, video, retail displays, and more
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Took ownership of the BH blog, contributing weekly content, improving SEO, and increasing brand sentiment, which led to a 400% increase in engagement in the first month
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Established and elevated brand voice across all consumer touchpoints in line with rebrand
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Worked collaboratively with Design, Marketing, and Product teams to ensure messaging was accurate, compelling, and consistent
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Took a hands-on role in executing and managing day-to-day projects across creative team, ensuring quality from concept to completion
SUB-EDITOR & WRITER
Global Listings Ltd.
London, UK / 2016 – 2017
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Managed clients such as PBS America, National Geographic, NBC, History Channel, A+E, and many others across Europe, Middle East, and Asia
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Wrote and edited synopses and organized TV schedules for electronic program guides (EPGs)
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Ensured quality control of clients’ live television feeds through fact-checking, proofreading, and round-the-clock editing services
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Researched, wrote, and produced press highlights of premiere content which consistently received a rating of “excellent” from clients
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Designed and managed a successful monthly press campaign for PBS America
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Launched a social media and television campaign for VOD children’s channel Ketchup TV, which led to acquiring two new channels with the same client within one year
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Wrote weekly entertainment news articles for Global Listings’ website and contributed daily content to social media channels
HEAD FOREIGN ENGLISH TEACHER
AEON East Japan Corporation
Tokyo, JP / 2013 – 2015
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Taught 30 classes per week and individually responsible for over 80 students
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Created several new courses, including American Slang, Hospitality English, and Book Club
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Designed various textbook materials for distribution to schools across Japan
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Trained new teachers, supervised classes, helped run weekly meetings, and attended corporate conferences
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Generated 20% of the school’s monthly target through renewal of students, new sign-ups, and corporate material sales
JOURNALISM INTERN
LA Weekly Newspaper
Los Angeles, CA / 2013
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Researched for and transcribed interviews with LA musicians to aggressive deadlines for publications in LA Weekly, LA Times, and Pitchfork
MASTER OF ARTS - MODERN ENGLISH LITERATURE
University College London / 2015-2016
Dissertation: Katherine Mansfield and Japan
BACHELOR OF ARTS - ENGLISH LITERATURE
Chapman University / 2009-2013
Dissertation: Individuality & Instinct: D.H. Lawrence's Tortoise Series
INTERNATIONAL STUDY
City University London / Spring 2012
Richmond University of Rome / Fall 2011
Academic writing available on request.
education
lls
ski
Microsoft Office ⭑⭑⭑⭑⭑
Copywriting ⭑⭑⭑⭑⭑
Copy Editing ⭑⭑⭑⭑⭑
Digital Marketing ⭑⭑⭑⭑⭑
Social Media ⭑⭑⭑⭑⭑
Computer Fluency ⭑⭑⭑⭑⭑
Content Management Systems ⭑⭑⭑⭒⭒
Working Under Pressure ⭑⭑⭑⭑⭑
Adaptability ⭑⭑⭑⭑⭑
Communication ⭑⭑⭑⭑⭑
Spanish Language ⭑⭑⭑⭒⭒
Critical Thinking ⭑⭑⭑⭑⭑
Public Speaking ⭑⭑⭑⭑⭑
interests
Licensed Scuba Diver
International Traveler
Weekly Book Club Member
Camper & Hiker
Gardener & Ceramicist